In 2005 Coca Cola came out with a new diet drink named “Coke Zero”. The company already had a diet drink that goes by the name, “Diet Coke”. The company claimed its taste was closer to the original soda, but with its black label, the new Coke Zero would have a more masculine look to it. It was believed the rebranding was an attempt to get more men to purchase their products.
In Acts 11 we see a somewhat rebranding of the gospel. Of course we know the act of redemption on the cross was available for all men, but this was not clearly evident to the disciples after Jesus ascended to heaven. Their ministry up to this point focused on the conversion of the Jews.
We are introduced to a man named Cornelius in chapter 10. Cornelius was a Gentile who feared God. Cornelius was told by God to send for Simon Peter. God had prepared Simon for the encounter he was going to have with Cornelius’ servants when they arrived. God gave Simon a dream where God told Simon to eat an unclean animal, but told Simon, “What God hath cleansed, that call not thou common.” (10:15)
God was explaining to to Simon that Christ died for all. He had prepared a way to salvation for all mankind and not just the Jews.
In chapter 11 the disciples meet and they discuss this episode amongst themselves and this was their response in verse 18, “When they heard these things, they held their peace, and glorified God, saying, Then hath God also to the Gentiles granted repentance unto life.”
This begins a new chapter in the life of the gospel. The gospel is not just for a select few, but rather for all. (John 3:16). Praise the Lord today for the “rebranding” of the gospel in Acts 11 to include a new target audience.
“For ye are all the children of God by faith in Christ Jesus. For as many of you as have been baptized into Christ have put on Christ. There is neither Jew nor Greek, there is neither bond nor free, there is neither male nor female: for ye are all one in Christ Jesus.” (Galatians 3:26-28)